Reframing How We Think About & Treat Shoulder Pain Online

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You may have noticed, in your search for shoulder health information today, you have been overwhelmingly presented with biomedical information.

The biomedical model of health focuses on purely biological (structural and anatomical) factors and excludes psychological, environmental, and social influences in your shoulder pain experience.


This may promote health-seeking behaviours focused on the belief there is a structural reason for your shoulder pain when increasingly we are finding research evidence there is not.

A recent investigation assessed 67 websites looking at the quality of shoulder pain information and found our current approach to musculoskeletal shoulder pain is potentially failing patients.

Greater than 98% of the website appraised were presenting biomedical information related to pathoanatomical diagnosis (61 websites) and intervention strategies (53 websites). 

However… “Most persistent non-traumatic shoulder pain disorders do not have a pathoanatomical diagnosis that adequately explains the individual’s pain experience and disability.”  (source)

None of the websites included descriptions of the role of patient beliefs, self-efficacy or negative coping conditions like fear avoidance.

The commonly held belief that “pain always equals damage” is seriously being challenged and therefore how we present this information to you must do as well. 

Online Shoulder Physio™️ is leading the way in providing shoulder pain patient education with a focus on you and your world. 

Shoulder pain and disability is about everything including body and mind, your environment, social setting, and psychological status. 

Shoulder pain is all about protecting you from the potential for (or actual) damage. We now know it is a complex and highly sophisticated protective mechanism. 

It hurts… and urges your action. 

Book your Online Shoulder Physio™️ consult.